Goal Setting For Target Demographic

GOAL SETTING FOR TARGET DEMOGRAPHIC
  
PRINCIPALS OBJECTIVE
To grow in size and earnings
 
PRACTICE OBJECTIVES
To increase private billing patients
To attract quality shoppers
 
TARGET PATIENT DEMOGRAPHIC
Attracting more of the new residents from the recently opened lakeside housing estate
 
TARGET DEMOGRAPHICS NEED IDENTIFIED
 Modern, beautiful premises with an affluent ambiance
 
 

 
Goal
Strategy
Action 
QUALITATIVE
To have more space in the waiting, reception and lunch areas.
Find economical storage solutions for hard copy files.
-Purchase a “Multi-file Space-saver” mobile file storage system can be relocated if moving to a new premises in the future. This can currently go in the bin area, that is no longer needed since the purchase of the skip bin- a roller door can convert this area to make an additional room. This will free up 10m2 in the reception/ waiting rooms and about 5m2 in the lunch room.
QUANTITATIVE
For our practice become more aesthetically pleasing inside and out.
 
Update, modernize and beautify the practice.
-New signage and mirror tint on the outside glass of the building.
-New furnishings and paint, modern fixtures such as taps and light fittings.
-Tea/ Coffee facilities and Water dispenser in waiting room.
Wall mounted screens playing relaxation DVD’s showing nature scenes with classical music playing.
-New garden boxes outside of windows to disguise views of car-park outside.
-New uniforms for staff and dress regulations for staff to wear stockings with skirts and shorts are not permitted.