Sample SWOT Analysis

Sample SWOT Analysis

INTERNAL
OUR PRACTICE
OUR COMPETITION
STRENGTHS
WEAKNESSES
STRENGTHS
WEAKNESSES
Practice
Services
Well funded, highly motivated support staff
 
 
Not well marketed, no signage or advertising. 
7 days open late
Bulk billing
Not fulfilling promises (not actually open late and only half days on weekends
Patient
Base
Loyal
Many Elderly (EPC)
Used to B/Billing
Not willing to try new Doctors
Will attract many new patients
Last resort visitors
Lots of one off’s
Fee Earners
Easy going
Good to staff
Flexible
Self sufficient
Mentor program means coming and going of Jr Doctors.
Willing to work out of usual hours
High Turn over
O’seas Doctors
No VR Doctors
 
Image/
 Building
Well known
Established many years
Not enough room
Old
New
Large
 
Exposed on the corner, lots of glass
Practice
Environ.
Family feel
Warm and cozy
Very busy, sometimes queues
Quiet and calm
Sterile and cold
EXTERNAL
OPPORTUNITIES
THREATS
OPPORTUNITIES
THREATS
Political
- Legal
Recall systems, cover us from suing and ensure follow up care
Making contact with patients makes more susceptible to sue from breach of privacy
Confidentiality and privacy easier to keep as less friends and family oriented.
Not many patients return follow up and aftercare is not easy.
Economical
Patients willing to pay to have continuity of care.
Long standing Doctors can no longer practice then long term pt’s may leave.
May patients will try them due to 100% bulk billing status.
Doctors leave as they are dictated on fee structure – must bulk bill!
Social- Cultural
Bulk billing children as many new families coming to area, full fee paying potential when turned 16 and parents to pay.
Will leave once children reach 16 years.
Dying demographic with so many elderly patients.
Medicare plus item numbers for children who appear to be the majority of their patients (our pt’s cancel parents can get them in sooner).
Many new private schools are opening up in the new estates and parents will take them to practices close to school on the way home.
Technology
Faster and more efficient
Break down of systems
Space available for imaging/ path services to sub let rooms
Unnecessary use of said services may lead to Medicare investigations.